Explaining Complex Systems in Emerging Technologies — Firefly Drone Shows

Conceptual Storytelling · Technical POV

For this case study, I developed narrative content to explain how Hobbes (now Duolingo) reimagined two-dimensional motion design tools for use in three-dimensional environments, bringing the principles of motion design to life in a new context. The project needed to articulate the value of a new class of emerging technology: drone-based choreography that replaces traditional fireworks with programmable, three-dimensional motion systems.

The challenge was to articulate how software logic, physical limitations, regulatory requirements, and creative vision came together within a single system. I positioned drones as programmable elements within a larger technical ecosystem, revealing the invisible systems that enable large-scale, synchronized experiences.

This work demonstrates my ability to translate complex, multidisciplinary systems into simple narratives that connect with audiences beyond specialists.