Product Messaging & Launch Communications — Namely’s Personal Tab

Product launch messaging · Feature adoption

I wrote product launch messaging to introduce Namely’s redesigned Personal Tab, which became one of the most frequently used areas of the platform. Because the update affected how users accessed sensitive personal information, the copy needed to balance clarity, reassurance, and momentum.

The messaging focused on clearly explaining what had changed, why it mattered, and what users could expect—without disrupting day-to-day usage. Delivered across email and in-app touchpoints, the content emphasized user value over feature lists, helping customers transition smoothly into the updated experience while reinforcing confidence in the platform.