I created this copy to tell the story of how an interactive design studio, Hobbes, built motion design systems to underpin the clock faces they animated for Google Smart Displays. Our goal was to educate potential clients on the processes their team used to solve design problems. My aim was to deliver a tone that was consistently intelligent while lightly playful, employing language that was descriptive yet precise.
© Hobbes
I wrote this copy in support of a team of motion designers who were tasked with creating the out-of-box experience for Google Nest Hub Max smart displays. Our goal was to educate potential clients on the processes their team used to solve design problems.
The text had to communicate the animation’s technical challenges using terminology that would be accessible to a layperson while highlighting the studio's ability to create beautiful aesthetic outcomes designed for practical uses. My aim was to deliver a tone that was consistently intelligent while lightly playful, employing language that was descriptive yet precise.
© Hobbes
I created compelling educational materials, product documentation, and robust support content on behalf of Namely’s Client Experience team. These materials educate clients on how to use Namely’s latest tools and releases with clear, effective prose that makes it easy to understand complex concepts and product features.
© Namely, Inc.
For this project, I was tasked with communicating the value of leading-edge work in technology and design, crafting nimble copy that describes how Detroit-based interactive motion design studio, Hobbes, innovated two-dimensional motion design software to create intricate, drone-based choreography for a new era of three-dimensional “pyrotechnics” displays.
© Hobbes
I created compelling product announcements and marketing communications on behalf of Namely’s Client Experience team, including marketing emails and in-app messaging designed to drive client excitement, and shared important information about new product features.
© Namely
© Namely
For the second edition of Wildsam’s Detroit Field Guide, I wrote and edited copy for the guide book’s recommendations about town, and conducted and edited hour-long recorded interviews with some of the city’s greatest movers and shakers.
As an in-house writer for the University of Michigan’s College of Literature, Science, and the Arts (LSA), I regularly contributed narrative journalism and people profiles for LSA Magazine, the college’s alumni magazine. LSA Magazine reaches an audience of 200,000+ people composed of College alumni, LSA seniors, and the College's faculty and staff members.
When art gallery and creative talent agency Playground Detroit asked me to contribute content to their blog, I profiled artist Cristin Richard’s opulent, eerie performance installation “Point of Return.”
As an in-house writer for the University of Michigan’s College of Literature, Science, and the Arts (LSA), I regularly contributed narrative journalism and people profiles for LSA Magazine, the college’s alumni magazine. LSA Magazine reaches an audience of 200,000+ people composed of College alumni, LSA seniors, and the College's faculty and staff members. This article on the founders of Detroit Institute of Bagels was featured in the magazine’s 2012 Food Issue.
During my tenure as a digital content specialist with the University of Michigan’s College of Literature, Science, & the Arts, I executed pre-production of multiple video series designed to showcase faculty expertise and thought leadership on topics spanning the breadth of a major research institution, collaborating with videographers and designers through post-production. This educational video series—consisting of 34 mini-lectures that feature English Language professor and College of LSA Dean Anne Curzan—explores some of the English language’s most curious and contemporary conundrums.
During my tenure as a digital content specialist with the University of Michigan’s College of Literature, Science, & the Arts, I executed pre-production of multiple video series designed to showcase faculty expertise and thought leadership on topics spanning the breadth of a major research institution, collaborating with videographers and designers through post-production. This educational video series—consisting of 34 mini-lectures that feature English Language professor and College of LSA Dean Anne Curzan—explores some of the English language’s most curious and contemporary conundrums.
During my eleven-month tenure as Writer-in-Residence with the Hub City Writers Project of Spartanburg, South Carolina, I oversaw publication of Hub City's first poetry anthology from start to finish, including soliciting and selecting work from regional authors, editing and critiquing content, and writing introduction copy.
As a content writer for Gale Group's interdisciplinary web portal for environmental and sustainability education, Getting to GREENR, I authored original, short-form blog posts focused on emerging technology in renewable energy initiatives.
As a freelancer I’ve contribute short-form arts & culture and food writing to Model D, a digital news magazine and Detroit institution focused on the dynamic communities, businesses, and residents of Detroit, Michigan.
During my tenure as host & producer of The Living Writers Show on WCBN-FM 88.3 Ann Arbor, I researched, scripted, and conducted hour-long, live radio interviews with emerging and established writers from around the world, including Poets Laureate, Pulitzer Prize winners, and MacArthur Award winners.
For the second edition of Wildsam’s Detroit Field Guide, I wrote and edited copy for the guide book’s recommendations about town, and conducted and edited hour-long recorded interviews with some of the city’s greatest movers and shakers.
